it all started with a love for weddings, a huge heart for fearless business women like me, and a passion for building a freaking empire...

why, yes love bug, I just referenced to my dream boss babe, Joanna

i wanted to be the joanna gaines of the wedding planning world

When I started this business, I never dreamed I would be sitting in my dreamy home office while loving on my fur baby, all while building my wedding empire. My wedding biz was just my side hustle and I was jet setting on the monthly to organize and execute HUGE events for the College of William & Mary. I LOVED my job, but I always knew I was meant for greater things. I had such a passion for helping couples with the biggest day of their life, all while finding a way to be their bestie, yet keep it professional. 

It took me a good six years to figure it all out and now I want to help you do the exact same

It's all about cheering you on

For years, I scoured the internet to learn how to build a wedding business. I found some basic information, but I never felt like I learned the "guts" of the business! I wanted to have an understanding for how to build a team, how to make a full-time salary doing this, and more importantly, how in the world to serve clients. Well after nine years of business, I finally decided enough was enough and I launched Planner's Perspective for people who were and are like me! 

Here at Planner's Perspective, you will find resources for how to build the business of your dreams. But you will also learn how to even launch that business from the beginning. And because we love comfy and cute stuff, you can even shop our home and apparel line to show off the boss lady you are! 

Whether it's free resources, real templates from one wedding planner to another, or cute wedding planner attire/home decor you are looking for, we've got you girl!  

hey y'all 
i'm jess aiken

and i'm a southern girl, turned wedding planner, turned wedding educator

We were just seventeen when I told my now husband, about my dream of owning my own wedding planning business.

It would be five years later that Tristan would surprise me with a life changing check for $500 to start my business. After a trip to the bank and knowing nothing about owning a business, Wedding Co. of Williamsburg opened it's doors. 

We began my little wedding planning biz with just two employees, Tristan and I. He was the accountant/HR Director/handy guy/really anything I needed him for. I was the brains of the operation, Marketing Director, Lead Planner, Assistant Planner, really anything I needed to do to keep the business running. 

By the fall of 2016, I was making plans to leave my corporate job and to finally live out my dream. May 9, 2017 was my last day of working for someone else. I set some seriously high goals for myself. I hoped to hit six figures and create a wedding planning team within 5 years. Within 10 months I hit my five year goals. 

With a lot of passion and whole lot of luck, I am now living my best life! And I want  to teach you how to do it too! 

wedding planner southern sayins

day of coordination is not a thing y'all

What kind of cocktails do y'all wanna have at your wedding?

All it takes is a little southern hospitality and a smile

y'all are cute as a biscuit

Wanna see our apparel & home decor?

go see some of the cutest wedding planner stuff y'all!

shop the collection


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